The product is marketed through agents and distributors in Europe and the Far East. The Distributors target restaurants, small retail outlets and outdoor markets. The product is aimed at a sophisticated market that prefers a fresh product that is not contaminated with chemicals. This market prefers our product with its natural flavour. The product is caught under the strict conditions of HACCP Regulations and adheres to the SABS standards. The products is shipped in refrigerated containers from the Company’s Cold store facility in the Port Elizabeth Harbour.
The Brand
Product Differentiation
The Market demands smaller sized packaging and the company is doing research in packing the squid in half pan blocks. The company has already shipped this product (half blocks) to some of its customers. The company has received favourable feedback with regard to its half blocks. The company will endeavour to increase its production of half blocks.
IQF packaging is currently being investigated.
